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Forento blogEx-Spotify, VC Partner, and Startup Founder Turned Course Creator Fundraising is one of the biggest hurdles for early-stage founders—but it doesn’t have to be. Axel Bard Bringéus has spent nearly two decades in the tech industry, working at the highest levels of venture capital and startup growth. After leading global expansion at Spotify, becoming a Partner at EQT Ventures, and co-founding the startup 'informed', he’s seen the fundraising process from every angle—as an investor, advisor, and founder. Now, he’s turning his expertise into a digital training academy, helping first-time fundraisers secure the best possible investment rounds. The Knowledge Gap in Fundraising Axel’s motivation for teaching is simple: Too many talented founders fail at fundraising, not because they lack potential but because they lack experience. The fundraising landscape is unforgiving—mistakes are costly, and there’s little room for trial and error. Drawing from years of firsthand experience, Axel created his course to give founders the tools, insights, and confidence to navigate the process like seasoned pros. Before deciding to launch a digital academy, Axel shared his knowledge through one-on-one calls, LinkedIn messages, and email exchanges. But this approach wasn’t scalable. He needed a way to reach more founders efficiently while maintaining the hands-on, real-world practicality that makes his insights so valuable. Want to learn from someone who’s been on every side of the fundraising table? Connect with Axel on LinkedIn or explore SeedRoundSuccess.com to see what he's built with Forento. Why Forento? Axel had already been using another course platform, but when he discovered Forento, the choice was clear. "One of Forento's founders got in touch, and when I tried the platform, it turned out to be much simpler and better than the platform I was using." For Axel, the standout benefits were speed, ease of use, and a transparent pricing model. The website builder gave him the flexibility he needed, while the course creation tools allowed him to work more efficiently without sacrificing quality. Unlike bloated alternatives, Forento provided exactly what he needed—nothing more, nothing less. "Forento has fairer pricing, looks better, is easier and faster to use but without lacking any of the killer features that the big platforms have." What’s Next? After building his fundraising academy on the platform, Axel saw firsthand how Forento empowers experts to share their knowledge without the typical headaches of course creation. But for him, being a customer wasn’t enough. He was so impressed with the product, the team, and the vision behind Forento that he decided to take it a step further—by becoming an investor in our latest funding round. Forento’s mission is to make it effortless for experts to turn their knowledge into thriving businesses. Axel saw the potential in that, not just as a user but as someone who’s spent years identifying and backing high-growth startups. His investment is a testament to what we’re building: a platform that doesn’t just work for creators but one that seasoned entrepreneurs and investors see as the future of online education. It’s Your Turn Through his own journey, Axel has learned a crucial lesson that many first-time course creators overlook: marketing matters just as much as content. His advice to new educators? “Spend just as much, or even more, time on your marketing and distribution plan as on your course building. Your course doesn’t need to be perfect when you launch it—collect feedback and improve as you go.” For Axel, lead magnets have been game-changers. By offering free mini-courses in exchange for contact details, he’s built a strong pipeline of engaged learners who see the value in his content before committing to the full program. If you have expertise to share, now is the time to turn it into an online course. Whether you're an entrepreneur, coach, or industry expert, Forento makes it easy to create and sell your knowledge without the headaches of complex platforms or hidden fees. Axel’s top tips for new course creators: Focus on marketing from day one – Don’t wait until your course is perfect to start attracting students. Use lead magnets – Free mini-courses are a great way to introduce people to your content. Iterate as you go – Launch your course, gather feedback, and continuously improve. Ready to launch your own academy? Sign up for Forento today and start building your online course business!
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Forento blogMeet Coach Walter For over three decades, martial arts have been the heartbeat of Coach Walter’s life. His journey began with Capoeira, a discipline he helped popularize in Italy as one of the country’s first non-Brazilian instructors. Over time, his expertise grew to include Kickboxing, where he earned the prestigious WAKO British Championship, and eventually Practical Boxing, a unique fighting style that blends bare-knuckle boxing, wrestling, and self-defense techniques. For Walter, martial arts are more than competition or technique. They are a way to inspire confidence, discipline, and personal growth in his students. Whether coaching children or adults, his mission is to make martial arts accessible and transformative for everyone. Carrying on the Practical Boxing Legacy The late Chris Price, Walter’s mentor and collaborator, developed Practical Boxing as a system for real-world survival and combat. Rooted in South London’s toughest neighborhoods, it combines the precision of boxing, the raw power of bare-knuckle fighting, and street-ready techniques. After Chris’s passing during the COVID-19 pandemic, Walter became the sole living instructor of Practical Boxing. With a growing global audience reaching out to him, Walter realized he had both a mission and an opportunity: to preserve Practical Boxing’s legacy by teaching it online. Taking Practical Boxing Online Walter initially shared his expertise through in-person classes and YouTube videos. While effective, these methods couldn’t meet the needs of students worldwide who wanted structured, detailed instruction. That’s when he turned to Forento. With its intuitive tools and streamlined interface, Forento allowed Walter to create a professional digital dojo. “ It’s the best and simplest website builder I’ve found so far ,” Walter shares. “ Forento helped me speed up my workflow and save time .” Walter’s platform now offers step-by-step lessons, guiding students through the foundations of Practical Boxing and beyond. From street-punching techniques to full-body combat training, his courses provide practical, adaptable skills that anyone can learn at their own pace. Learn more about Coach Walter and see what he's built with Forento here ! It’s Your Turn Coach Walter’s story is a testament to the power of preserving a legacy through modern tools. If you’ve ever wanted to share your expertise with the world, there’s no better time to start. Walter’s top tips for aspiring course creators: Start Simple: Focus on creating a short, manageable course. Set deadlines to avoid perfectionism. Divide and Conquer: Break content into smaller, digestible lessons for better clarity. Prioritize Action: Begin with what feels doable and improve along the way. Plan and Flow: Map out your topics, then record in a natural, free-flow style. With Forento, you can create your own online courses, just like Walter did. From its easy-to-use website builder to its powerful course creation features, Forento gives you everything you need to bring your vision to life. Ready to take the first step? Sign up for Forento today and start building your legacy.
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Forento blogNathan Park, a Goaltender, Coach and Consultant Nathan Park is no ordinary goaltender; he's a seasoned veteran with nearly two decades of experience between the pipes. Having played Junior A hockey across Canada and collegiate hockey, Nathan has not only developed a wealth of skills but also a deep understanding of the unique challenges goalies face. Notably, he served as the Emergency Backup Goalie (EBUG) for the Edmonton Oilers over two seasons, showcasing his talent at the highest level. However, Nathan's journey extends beyond the rink. After hanging up his skates, he devoted himself to coaching, establishing True North Goaltending in Edmonton, Alberta, to empower the next generation of goalies. In-Person Training: True North Goaltending After being disheartened by the lack of quality goaltender training, Nathan set out to launch True North Goaltending. An in-person academy in Edmonton, offering coaching services that challenge the traditional ways of goaltender training. True North Goaltending offers personal coaching sessions and goaltender boot camps. And recently, they launched a facility with synthetic ice just outside Edmonton. This facility allows for private and semi-private training sessions, creating an environment where goalies can refine their skills in a focused setting. The DIY Goalie training platform can be found here . If you'd like to learn more about the DIY Goalie, and Nathan, you can find their full website here . From Ice to the Internet: Expanding Goalie Training Online During the pandemic, Nathan got serious about pursuing a career in coaching. He sought to find resources for goaltenders online but couldn't find anything of value. So he decided to do something about it. The first step was to record a series of videos, aimed to help goaltenders understand the core basics of the position. These videos later turned into the Complete Goaltending Breakdown Course , a comprehensive online course that provides easy-to-digest videos aimed at helping goaltenders uplift their game. After having launched the course, Nathan also launched a blog, a storefront for merch, and a podcast to supplement the training offered by the DIY Goalie. Nathan chose Forento as the platform for his online training, appreciating its user-friendly interface and capacity to host extensive video content. The DIY Goalie also includes a blog, a merchandise store, and a podcast, all designed to supplement the training and provide valuable insights to goalies everywhere. This online training not only broadens Nathan's reach but also supports goalies who may lack access to in-person coaching. Now It's Your Turn: Create Your Own Training with Forento Thousands of creators like Nathan are building businesses around their knowledge and expertise using Forento, and reading this, you might be taking the first step toward becoming one of them. Nathan says: "Find a pain point for your audience and offer a solution that is as simple and broken down as possible. Finally, find a way to get in front of your audience and convince them you have the answers for them" If you're to take the first step toward building a Masterclass, sign up for Forento, today!
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Forento blogPioneering Media Training with Forento: Dean Arnett In the world of media production and journalism, few names carry as much weight as Dean Arnett. With over 30 years of experience, Dean has worked on award-winning documentaries and projects for major global broadcasters like the BBC, Discovery, and Al Jazeera. Dean's expertise doesn't stop there, he is also a media production consultant specializing in AI tools, helping optimize production workflows for news and media producers around the world. " I never really wanted to be a trainer, but because I love the whole filmmaking process, when I worked for the BBC, their BBC Academy would ask me to go along to training classes and talk about my experiences of documentary production and show clips from my films. " Dean says. In recent years, Dean has expanded his reach even further by taking his training digital. Recognizing the potential of digital tools he has launched a series of online courses designed to equip the next generation of journalists and media producers with the skills they need to succeed in a rapidly changing industry. These courses cover everything from the basics of video production to advanced storytelling techniques, all delivered with Dean's blend of professionalism and passion. Today, Dean is managing not one but TWO Forento platforms. The first platform is titled Frontline Club Training and caters to journalists, filmmakers, editors, documentary producers, and anyone wanting online journalism and broadcast skills training courses that they can consume at their own pace. These are broadcast-quality training courses that have been delivered to news agencies, digital publishers media groups, corporations, and broadcasters all around the world, now available online. The second platform is the Wan-Ifra Academy , by the World Association of News Publishers . The on-demand training courses are tailored to newsroom skill demands, covering topics such as AI in news production and AI tools for journalists. Dean also manages a platform for his own brand, called Dean Arnett Video School. And soon, he's going to launch his fourth. A training platform tailored specifically to teach about AI. " I’ve used a number of different platforms over the years, having built at least 8 different online training sites. Forento is a real pleasure and I’m a big fan. It seems to combine ease of use, with just the right degree of flexibility. " - Dean. The Frontline Club: Journalism-community The Frontline Club, founded in 2003 by cameraman Vaughan Smith, is the club that has become a hub for meaningful conversations, debates, and learning, all centered around the pursuit of truth in reporting. Journalists, filmmakers, and media professionals come to The Frontline Club in London to unwind, network, and eat ( In the club's restaurant ) "The Frontline Club is an organisation that supports and celebrates the work of hardcore journalists and producers all around the globe, but especially those working in war zones and troubled parts of the world. It has a unique vibe and you can join the membership, go along and hang out with some amazing people and big names. It’s a great network. " - Dean Arnett. The Frontline Club, through Forento, now offers an online training platform with hundreds of hours of course content and valuable resources. " I think going to the club to attend their events and hanging out with interesting people for an hour or two is one thing. But going in to attend an in-depth masterclass that lasts 4 to 12 hours is something else. " Dean says. Dean Arnett plays a crucial role in the Frontline Club’s mission by overseeing its online training platform. This platform offers a wide range of courses designed to enhance the skills of media professionals, from journalists to documentary filmmakers. Courses like " Documentary Development, funding & production Masterclass " teach everything from core basics such as securing access, pitching, writing proposals, pre-production planning, budgeting, funding, self-production, distribution, and sales agents. The Frontline Club’s online training is not just about skill-building; it's about empowering journalists and filmmakers to tell stories that matter, using the latest tools and techniques. World Association of News Publishers: Training for Future Media As the World Association of News Publishers, WAN-IFRA represents the interests of news media worldwide. This organization is dedicated to fostering innovation, promoting press freedom, and supporting sustainable media businesses. Given the rapid evolution of digital journalism, WAN-IFRA recognized the need for specialized training to help media professionals stay ahead of the curve. As the producer and administrator of WAN-IFRA's online training platform, Dean has applied his expertise to develop courses that address the unique challenges faced by today's journalists and newsrooms. Using Forento, Dean has helped WAN-IFRA create a comprehensive learning environment that is accessible to media professionals around the world. "As a much bigger organisation, Wan-Ifra had its own particular requirements and demands, as well as a much larger internal team that had questions and requirements too. But with the help of the team at Forento, and a little bit of flexibility with all involved, we were able to address all of these." - Dean says in regard to developing the Wan-Ifra platform with Forento. Courses on the platform cover essential topics like AI's role in journalism, digital storytelling, and effective news production workflows. These courses are designed not only to educate but also to inspire journalists to innovate and adapt in an ever-changing media landscape. It's Your Turn Dean Arnett's work with the Frontline Club and WAN-IFRA showcases the impact that well-crafted online training can have. By leveraging Forento, he has been able to deliver high-quality education to media professionals around the globe, helping them to refine their skills and stay at the forefront of the industry. If you're inspired by Dean's story and the possibilities of online education, now is the time to take the leap. Forento provides all the tools you need to create, manage, and scale your own online courses—whether you're a seasoned professional or just starting out. Here's Dean's advice: " Create your course and then constantly rework it. Ideally, deliver it in person a few times before you record it. It’s only then you get to see which bits work, or ‘connect’ and which bits don’t - and you then rework it. " Ready to share your expertise with the world? Sign up for Forento today and start building the future of online learning.
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Forento blogAn Experienced Educator Juan Van Emmerloot is not only a respected musician but also a creative entrepreneur with a diverse career in the music industry. Starting as a touring drummer in the Netherlands at just 19, Juan has since expanded his talents into teaching and mentoring. He founded The Groove Impact Academy in Arnhem, where he coaches advanced drummers and offers enterprise percussion workshops for organizations and teams. In addition to his in-person teaching, Juan has launched an online drumming business, hosting comprehensive courses on Forento. His courses allow him to share his expertise with a global audience, fostering the next generation of drummers. Juan's In-Person Academy Juan began teaching as a way to deepen his understanding of drumming. Early in his career, he realized that creating educational material for others was the best way to refine his skills and further develop as a musician. Teaching quickly became more than a side project; it was a way for him to share his passion. Over time, teaching evolved from a personal learning tool into an actual career. " The fun part about teaching in my situation is sharing the possibility of becoming better at an instrument " he explains. Throughout his career, Juan has taught students in places such as the Conservatorium in Rotterdam and his private drumming school, which he started in 1992. Today, his main venture is the Groove Impact Academy, established about a decade ago. " It's not for beginners but for people who already play at a high level, " Juan emphasizes. His students are people who are already committed to playing the drums and are actively playing and teaching themselves. The Online Courses Juan’s courses are tailored for advanced drummers who have been playing for at least five years. The focus is on creativity and personal expression rather than rigid academic structures. " I believe everyone can be creative. I just need to remove the barriers in people’s minds " Juan says. His teaching style encourages students to explore their unique approaches to drumming. His platform, Drumming Secrets Revealed, offers a range of courses, from fundamental drumming techniques to advanced skills. " I focus on drummers who can already play. The course depends on students taking responsibility for studying and playing actively " Juan explains. Juan's initial experience with course platforms was less than ideal. He was referred to a course platform by an eager friend who wanted to reap referral benefits. Over time, Juan realized that he was paying top dollar for a very complex platform with no real customer support, and decided to move on. Joining Forento Juan started creating his platform during the early days of Forento, at the beginning of 2023. He found out about the platform through LinkedIn. " Someone from the Forento team messaged me on LinkedIn, asking about my online courses and mentioning Forento " he says. " The fact that I could talk directly to a real person, not a bot, was important to me " he also notes. " Forento makes life easy for me when creating something " Juan says. After spending many hours on Forento, uploading videos, editing courses, and setting up memberships, Juan has become a good friend of the Forento product and team. This is because Forento has allowed him to do what he does best: create high-quality training for the next generation of drummers. Looking Ahead Juan’s plans include more touring and expanding his role as a music producer. " In 2025, I will be more active as a music producer. There are albums that I’m working on now, two of which will be released next year " he reveals. For those interested in his courses or getting in touch, Juan invites people to visit the contact section on his website or email him at drummingsecretsrevealed@gmail.com . The Drumming Secrets Revealed website is also where you'll find more information about Juan's courses and training. If you'd like to learn more about Juan's story, his online courses, and his business you can a full, video interview we did with Juan back in August of 2023, here: Juan's Journey from Drummer to Educator - Forento Talks It's Your Turn If you're interested in creating an online course, an e-book, or selling coaching services online, Forento is your new best friend. We've made it our mission to bring you the best tools for monetizing your content. To anyone looking to create a course, Juan says, " Publish your course as soon as possible. I recommend publishing your course with three chapters and then continuing to work on it as you receive feedback from students . " We at Forento think this is a great tip for future course creators, and it aligns very well with how we're developing Forento as a product. If you spend too long working on your course, chances are the content is based on assumptions rather than what students want or need. If you publish your course early and gather feedback to develop the remaining chapters, you'll end up with a course that includes content that students actually want. If you're ready to start building your online course, we're happy to have you.
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Having used other learning management systems in the past, I found that most were overly complex and included features I didn't need. Forento, on the other hand, was just right for a solo entrepreneur like me.
Jeff Skipper
For aspiring consultants with the essential skills, tools, and strategies to build a successful consulting career
Forento has fairer pricing, looks better, is easier and faster to use, but without lacking any of the killer features that the big platforms have.
Axel Bard Brinjeus
Helps first-time founders gain the clarity and confidence to raise their first VC-backed seed round
Setting up courses, publishing products, connecting a domain, and managing the platform was incredibly easy with Forento.
Nina Millman
Trains travel agents and creators to build modern, scalable travel brands through content and strategy
It's the best and simplest website builder I've found so far. Forento helped me speed up my workflow and save time.
Coach Walter
Step-by-step boxing training focused on practical, adaptable skills for real-world self-defense
Forento is very straightforward, has all the needed features, and is very easy to use. It allowed me to bring my plans to life after struggling to find the right tool.
Roni Matar
Offers complete IEMT training tools for deep personal change and practitioner level transformation
Hands-on, step-by-step training for irrigation professionals, covering everything from customer engagement and system maintenance to advanced diagnostics and sales strategies.
Juan Van Emmerloot
Drumming from basics to pro—grooves, fills, endurance, and studio-level arrangement skills
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