How to sell online courses from your own website

Page illustration

Are you ready to share your wealth of knowledge with the world? Then, it's time to put your skills to the test and create an online course. With an online course, you can reach new heights and tap into a global market. Talk about exciting growth opportunities! Now, while selling your course on marketplaces like Udemy or Skillshare is a breeze, selling it through your website can come with some challenges. But don't worry, that's what we're here for! In this blog post, we'll talk about everything you need to consider when selling your course directly from your website, so get ready for some good tips!

Why selling a course on your website is better than selling it on a marketplace

You might wonder why you'd want to sell your course on your website instead of through a marketplace like Udemy or Skillshare. Well, there are several reasons:

First, You get to keep all of the revenue from sales. If you sell your course on a marketplace, they charge up to 70% commissions and then pay you whatever is left. That means if someone buys your $100 course on a marketplace, they only pay you about $30 after taking their cut.

Secondly, you can sell other products besides courses (eBooks, memberships, and more.). This isn't possible on marketplaces like Udemy or Skillshare, as they only allow courses on their platforms.

Finally, you can build your brand and customize everything from the customer journey to product details. In a world where attention is increasingly limited and valuable, a memorable brand can be vital in gaining an edge over competitors.

Pick a platform that satisfies all of your needs

When choosing a platform to host your course, we always recommend choosing one that suits your needs. Since you're going to offer courses and handle payments through your website, an "all-in-one" solution is preferable over trying to connect multiple third-party tools. Forento was created to make it easy for anyone to create, manage and sell courses online. With Forento's website builder, you can also create professional-looking sites without web design experience. Choose from a library of high-converting templates and use the drag n-drop editor to make your brand stand out.

Start designing your website

Create a design for your online course website that fits your brand and conveys its message. Make sure the site is mobile-friendly. That means no giant buttons or text that are hard to read on smaller screens! Also, double-check that all links are working correctly, so people don't get frustrated when they click on a link and find no content. Finally, add social media links such as Facebook and Twitter so potential customers can connect with you on different platforms.

When you are getting ready to launch, it is time to choose a domain name for your site. Make sure your domain name is easy to remember and distinctive. Also, be aware of whether there are any similar names already in use, as this may affect your site's SEO rankings. To learn more about choosing the right domain name, check out our previous post: How to choose the right domain name for your online business.

Create a landing page for your online course

A course landing page is a website page dedicated to your online course. It should include information such as what the course covers, who it's for, and how much enrolment fees are. A good landing page should be short, with enough information to get potential students interested in enrolling in your course.

Every course created on Forento comes with a landing page. This default template can be easily edited to feature relevant information, pricing, and an image thumbnail.

Launch your online course

Before launching your online course, you should also consider how you will market it: what advertising methods are suitable for this course? Will the marketing budget be large or small? How much time can be allocated to promoting the new course? Be sure to read our blog post: course creation checklist before you start so you don't miss anything important.

With the rise of digital learning and the accessibility of technology, the market for online courses has never been better. So, why take advantage of this opportunity and turn your passion into a profitable venture? Whether you're a seasoned pro in your field or starting out, Forento makes it easy to bring your knowledge and expertise to the masses. Join the growing world of e-learning, and start your free 30-day trial today!