Lukas Wiklund
Co-founder of Forento
Lukas co-founded Forento in 2018 and builds the platform that creators use to sell courses, coaching, memberships and digital products.
He writes about building, pricing and selling online courses, drawing on what he sees while working alongside the creators who run their academies on Forento.
Articles by Lukas
How to sell digital downloads: a guide for coaches and creators
How to start a group coaching program: an 8-step guide
How to sell coaching online: package, price and deliver your program
How to validate your online course idea before you build it
How to create an online course: a step-by-step guide for coaches and experts
Free online course platforms in 2026: what "free" really costs you
The 6 best online course platforms for coaches in 2026 (compared on real costs)
How to migrate from Teachable without losing students: a step-by-step guide
How to start a paid membership: a 7-step guide for coaches and creators
Give your free download, course, video, or event its own community channel
Course prerequisites: guide students through your courses in the right order
Release course chapters on fixed dates, so every student follows the same calendar
Welcome new members with a personal video on your Overview page
Let students try the first lessons of your course for free
Celebrate your academy's milestones with shareable graphics for your socials
Keep community conversations together with threaded replies
Set up a full schedule with recurring calendar events
Bring your favorite tools into your website with HTML embeds
Review flagged community content before it goes live
React to comments in your community, not just posts
Website styles: give your landing page a complete look in one click
Password-protect your website until launch
Community posts now have five reactions, so you can see how your content lands
How to add gamification to your online community
Design your student emails visually, without writing code
Stay on top of your community with in-app notifications
Help members introduce themselves with community profile bios
New analytics help you understand what drives your academy
Publish articles directly on your Forento website
A brand new website editor
Upload your own legal documents
Track your academy's conversions with Meta Pixel and Conversions API
Captcha protection for student sign-ups
Image size recommendations on uploads
Duplicate your courses in seconds
Course inputs are now visible to students
“View more” added to long community posts
Time-based access for paid courses
Audio lessons are here! 🎧
Add images to your community posts 🖼️
Edit community posts anytime ✏️
Embed Loom videos on your course pages 🎥
Pin important community posts to the top
Connect exams directly to your courses
Say hello to the new student dashboard!
A smoother way to buy: checkout-first is here! 🎉
From corporate consulting to online training: Jeff Skipper's journey with Forento
You can now use discount codes with PayPal!
Let your students freely navigate courses
Notify all students when you publish a post
Axel Bard Bringéus: helping founders master fundraising with Forento
Community search is here
Introducing product purchase emails
Introducing custom pages
Headings & text colors now available for course pages!
How coach walter keeps practical boxing alive with Forento
Custom thumbnails for video pages
Updated dashboard: improved navigation and more resources
Community channels: upgrade your discussions with multiple feeds
How Mathias leveraged his content creation and sales experience to create online courses
Product bundles
Embed YouTube videos directly in course descriptions
Juan Van Emmerloot is creating the next generation of drummers with Forento
Create user accounts with Zapier in Forento
How Nina transforms the travel industry with the Travel Creators Club
How Roopesh empowers future optometrists with online courses
Dean Arnett: shaping the future of media training with Forento
The DIY Goalie: training the next generation of ice hockey goaltenders
How to market your online course like a pro
YouTube & Vimeo embedding
Re-order content
Content dripping
Deletion of platform members
Stripe Tax collection
Download video material (as creator)
Editable website url
Email notifications for creators
Monitor comments
Collect phone numbers at sign-up
Brand color picker
Add link as downloadable
Events in memberships
Thumbnail images for memberships
Subtitles for videos
Platform languages
Non-priced courses (membership only)
Chapter navigation for the modern theme
Downloadables & videos in memberships
Change platform domain
New platform theme
New product type: Sessions
Speed up course creation with concurrent video uploads
Centralized resources for courses
Comment section for courses
Strategies for growing your brand through online courses
Best practices when scaling your online courses with social media platforms
Tags for courses & videos
New product type: Downloadables
Paid events
New video player & smoother uploads
Quiz exams
PayPal payment gateway
5 reasons why every YouTuber should create an online course
Discount codes
5 effective steps to cure writer’s block and boost creativity
How to write a welcome email to your new students
How to host a successful webinar
Invite course testers
10 productivity tools that will make a course creator's life easier
The power of micro-communities: why you should build one
Creating an online course without being on camera: Tips and strategies
Skip chapters for students
How to sell online courses from your own website
How to sell training courses to companies
Course creation checklist
How to price your course
Want to make money on TikTok? Here are 4 proven strategies
How to choose the right domain name for your online business
How long does it take to make an online course?
How to sell a high-ticket online course
New interface for domain search
List formatting on course pages
Add text to video pages
Categories for community posts
Calendar & events
Add files to community posts
Polls for community posts
Branded Stripe checkout
No video download
Custom currencies
Invite students to platforms
Customize profile avatar
Export student email addresses
Gamification system
AppSumo offer upgrade
Logotypes for platforms
Attach files to course pages
AppSumo partnership - lifetime deal
No credit card required for free trial
Referral system
Sign up & sign in with Google
Free subscription tier
New platform design
Custom platform color scheme
Open beta launch
30-day free trial
Custom student notifications
Custom domain names